HA 620N Strategic Planning and Marketing in Healthcare

This course will cover the importance of strategic planning in healthcare organizations, including developing mission and vision statements, SWOT analysis, and goal setting. Students will learn how to analyze healthcare markets, identify key stakeholders, and develop strategies for meeting the needs of patients, healthcare providers, and other stakeholders. Students will also learn about the challenges and opportunities of marketing and planning in the rapidly changing healthcare industry, including the impact of new technologies, changing consumer demographics, and evolving healthcare policies. Additionally, this course focuses on developing and implementing effective marketing strategies in the healthcare industry. The course covers marketing principles and their application to healthcare, including market research, targeting, positioning, and branding. Further, students will learn how to develop a marketing plan, including setting goals, creating a budget, and selecting appropriate marketing channels.

Credits

3